This isn't the typical acquisition you'd expect from major marketing groups like Incubeta, but there's definitely some smart strategy at play.
Incubeta recently completed the Persuasion Technologies Pte Ltd acquisition, significantly boosting their data capabilities. Brands are seeking marketing partners who can drive real transformation, not just talk about it. Solving a brand's first-party data challenges and delivering a functional customer data platform will strengthen client relationships even further.
Shout Bravo, though a small acquisition, focuses on both content and creative. A media strategy should work alongside and be influenced by creative and data strategies. Creative talent is still highly sought after because delivering experiences that resonate with both consumers and brands is crucial. The key is to ensure it's authentic, genuine, and conveys the right message.
If Shout Bravo help to achieve that, it's a worthwhile investment of time, effort, and money. Afterall, the 2024 Dentsu Creative CMO report revealed that 83% of CMOs consider creativity crucial for driving business growth.This highlights that smaller agencies with a solid reputation are highly appealing to the 90+ global marketing agencies we track here at Milestone Advisory.
https://incubeta.com/insights/incubeta-acquires-shout-bravo/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=glo_shoutbravo
