Growth · M&A · Fundraising
London M&A advisers to founders in marketing, technology and data
We partner with founders at every stage, providing clarity, direction and confidence to build, grow and achieve.
Every milestone matters
Helping founders navigate every milestone, from first move to final exit.
Every founder's journey is shaped by defining moments, pivotal points where timing, judgement and direction determine what comes next.
While many key milestones are planned, others arrive unexpectedly. What matters is having the clarity and confidence to move forward, knowing each step is strengthening what comes after.
Milestone Advisory is the partner founders rely on to navigate those moments.
Sales, acquisitions and investments we have advised on
Four ways we work with founders: grow, sell, buy and raise
Growth Advisory
Strategic advice to help you scale with confidence, improve performance and build long-term value.
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Sell Your Business
Strategic advice for shareholders considering a sale. Delivering the right outcome.
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Buy a Business
Strategic advice for acquisitive businesses. Finding the right opportunities.
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Fundraising
Capital raising advice to help you fuel your next stage of growth.
Learn moreSome of the companies we have worked with
What founders and their boards say about working with us
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Milestone have been instrumental in helping us navigate our growth. They act and feel like business partners and have helped us go from strength to strength.
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I really enjoyed working with Milestone on developing a strong and robust growth plan for the business and their input has been invaluable.
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Milestone are a delight to work with, highly professional, and have an incredibly valuable network of investors and corporates to assist with our expansion.
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The team have helped us secure a great deal with NP Digital, professional all the way and easy to work with.
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Milestone have been exceptional at connecting me to the right people to accelerate conversations in all areas from strategy, clients and capital raising.
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Thank you Miles Welch of Milestone Advisory for the introduction, advice and support.
What an M&A adviser does, and when founders bring one in
Many founders meet an M&A adviser once, at the point where the decision is already large. Our job is to be in the conversation earlier: to tell you what your business looks like to a buyer or an investor, which parts of it create value and which parts put it at risk, and what a sale, an acquisition or a raise would actually involve.
When you decide to move, we run it. That means preparing the business and its numbers, building and approaching the right list of buyers or investors, leading the negotiation, and working alongside your legal and other advisers through diligence to completion.
Some founders come to us for corporate finance and growth advice long before any of that. If our answer is that now is not the right time, we will say so, and tell you what would need to change first.
Questions founders ask before they appoint an adviser
What does a corporate finance adviser do?
We help owners decide what to do and then do it: preparing the business, valuing it, finding the right buyer or investor, negotiating, and running the deal to completion alongside your legal advisers.
What is the average fee for an M&A adviser?
Fees vary with the size and complexity of the work, and most advisers combine a retainer with a success fee. Tell us what you are considering and we will set out the cost before you commit.
Who are the top M&A advisers in the UK?
It depends what you are selling. The largest firms handle the largest deals. Sector specialists like us know the buyers for marketing, technology and data businesses, and the people inside them who decide.
Is corporate advisory the same as investment banking?
They overlap. Investment banking usually means large, listed transactions. Corporate advisory covers the same work for private, founder-led companies, which is where we work.
Who are the big four in M&A?
Deloitte, PwC, EY and KPMG. They advise on large transactions. A founder-led business in our sectors is usually better served by a boutique that already knows its likely buyers.
Where are you based?
Our office is at 167-169 Great Portland Street, 5th Floor, London W1W 5PF. We advise founder-led businesses in marketing, technology and data across the United Kingdom.
Let's Reach Your Potential
If you would like to have an informal conversation about how we work, and to discuss the next stage of your company's development, please contact us. We'd love to hear from you.
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