M&A
Connective3 co-founder Vin Chinnaraja, has invested in 383, a Birmingham-based strategic design and technology studio through his 3CVC VC operation.
Chinnaraja has joined forces with Sukhi Dehal, founder of 383 Group and Canvas Conference, a leading strategic design and technology studio and industry leading product conference. Alongside successfully building and exiting three businesses, Chinnaraja also co-founded Leeds digital performance marketing agency Connective3.
383 Group is home to a team of 30 specialists, supporting leading brands like Hilton, LVMH, and E.on with a suite of lean services. These include digital product build, service design, friction mapping, innovation sprints, and prototyping. 383 Group recently launched its own SaaS platform, CustomerVoiceAI, enabling organisations to synthesise customer interviews within seconds.
Sister brand Canvas Conference is a renowned product conference with a 12-year legacy, featuring cutting-edge discussions led by senior leaders from Gymshark, Meta, JP Morgan, and many more.
Dehal said: “This partnership with Vin marks an exhilarating new chapter for 383. We’ve always been driven by our passion for creating meaningful digital experiences that truly transform businesses. With this investment, we’re poised to amplify our impact and bring our innovative approach to even more clients globally.
“I’m thrilled about the possibilities this opens up for our team, our clients, and the future of digital product design. Together, we’ll continue pushing the boundaries of what’s possible in strategic design and technology, always keeping the human experience at the heart of everything we do.”
A joint statement with Chinnaraja added: “Few businesses deliver user experience and tech expertise at such an advanced level, which is why I’ve chosen to invest in Sukhi and 383 Group. My goal is to support them in expanding their capability in the coming years.”
Welch said: "383 Group's customer experience and digital product capability will be a fantastic addition to Vin's portfolio and clients."
Chinnaraja said: 'I am pleased to say that I have found another great guy and A-Teamer in Sukhi Dehal, Founder & CEO of 383 | B Corp™, hence, why I invested. Thank you Miles Welch of Milestone Advisory for the introduction, advice and support."
